The Weekly Book Scan
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Top 10 Sales & Marketing Books (11/19/09)
Here are the top selling sales and marketing books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell 2. Crush It!: Why NOW Is the Time to Cash In on Your Passion, by Gary Vaynerchuk 3. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of [...]
Understanding Why People Like Where They Live
By Bob Soron, Copy Editor, REALTORŪ Magazine QUICK SKIM Do you love where you live? Or is it just where you landed, where you happened to settle? When you meet a potential client, can you tell whether they’re just focused on the house, or do they seek a home that’s part of a vibrant community? For some [...]
Excerpt From SuccessMapping: 8 Things That Are Blocking You From Success
The following is an excerpt from the book SuccessMapping: Achieve What You Want…Right Now! (Emerald Book Co., 2009) by Arlene Johnson. The book provides a step-by-step roadmap to achieving success and your personal goals. Here’s a very basic and universal truth: We all have far more potential than we will ever realize. Really, you [...]
You Are What You Choose
By Katherine Tarbox, Senior Editor, REALTORŪ Magazine QUICK SKIM For years, social scientists have been using certain demographics such as age, income, and education level to determine how people make purchasing decisions. Scott de Marchi and James Hamilton argue that six core traits determine every choice we make from how we purchase stock to how we work [...]
Author Chat: Erik Qualman Explains How Social Networking is Changing the World
By Erica Christoffer, Contributing Editor, REALTORŪ Magazine By next year, Generation Y will outnumber Baby Bombers. And 96 percent of Gen Y has joined a social network. If Facebook were a country, it would be the fourth largest in the world. YouTube is the second largest search engine in the world and has 100 million videos. Approximately 25 percent [...]
Bailout Nation: The Dynamics of the Downturn
By Brian Summerfield, Online Editor, REALTORŪ Magazine QUICK SKIM As Scottish writer Robert Louis Stevenson once said, ?Everybody, soon or late, sits down to a banquet of consequences.? In his book Bailout Nation, author Barry Ritholtz lays out the causes and effects of the recent economic downturn in a voluminous feast for the market-minded reader. In a [...]
Author Chat: Barb Schwarz Writes to Help You Get That House Sold
By Erica Christoffer, Contributing Editor, REALTORŪ Magazine You can call Barb Schwarz the God Mother of staging. She is the creator of the staging homes concept, founded the home staging industry, and developed the Accredited Staging Professional courses and designations. Plus, she spent years as a top-selling real estate pro in the Seattle area. Now this [...]
Propel Your Career From Good to Great: Simplicity Sells
By Rick Smith, author of “The Leap: 3 Simple Changes Can Propel Your Career From Good to Great” All ideas are not created equal. Some have the power to cut through all the filters and spam blockers that our brains have erected in an age of total-saturation communication, and stick. My research shows that ideas that [...]
Top 10 Real Estate Books (9/9/09)
Here are the top selling real estate books from Amazon.com: 1. The Housing Boom and Bust, By Thomas Sowell 2. The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History, By Harry S. Dent 3. The Real Book of Real Estate: Real Experts. Real Stories. Real Life., By Robert T. Kiyosaki 4. [...]
Author Chat: Lisa Holton on her iPhone Real Estate Dictionary App
By Erica Christoffer, Contributing Editor, REALTORŪ Magazine Lisa Holton, a prolific Chicago-based real estate and business writer, has conquered the iPhone. Her digital book, The Essential Real Estate Dictionary (Sphinx Publishing/Sourcebooks), is believed to be the first real estate dictionary published on iTunes’ App Store. The dictionary features more than 3,300 definitions, abbreviations, and Web sites, [...]
